In spite of the broad use of the store-within-a-store retail format in Europe, JC Penney has been widely criticized by analysts and media alike for its adoption of the concept.
http://www.forbes.com/sites/toddganos/2013/04/05/best-buy-adopting-jc-penneys-store-within-a-store-format/
http://www.forbes.com/sites/toddganos/2013/04/05/best-buy-adopting-jc-penneys-store-within-a-store-format/
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